There are two things that people often don't realize about email campaigns.
First, they're an essential part of keeping in touch with customers. They must be a part of your media mix.
Second, they simply are not difficult to make up and send out. Simply follow the basics.
Ad Cat Media focuses on email campaigns for small businesses, individuals and non-profits.
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Business to Consumer
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Business to Business
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Non-profits to Community
What do you do with email campaigns?
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Use email to build relationships. Don't just promote specials or events. Success with email requires that you engage readers and build trust. The consistency of your message, including getting it out regularly, is essential.
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Emails must provide value for those people who aren't ready to buy. Especially if you're in a business sector involving long buying cycles, you want to keep your audience's interest. Don't concentrate only on special offers, donation requests or product features.
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Keep it simple. Put your main idea into the first panel that pops up on the customer's screen when the email is opened. Put other details in the scroll-down but do the attention gathering in the first part of your email.
None of what I've described above is difficult, is it?
What kinds of email campaigns should you consider?
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Business to Consumer
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How To's
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Thank you cards
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Drip campaigns
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Case studies
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Product / Service reviews
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Business to Business
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Advice
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Case studies
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Drip campaigns
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Selling points for prospects
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- Non-profits to Community
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Re-engage with recent success stories
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Fund raising
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Activism
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Sense of community
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What is the common denominator? My grandmother's wisdom prevails. “It pays to keep in touch.”
The Holidays are upon us. Time is short to maximize your bottom line for the Holiday Season. It's easy to get started on an email campaign. Sign up to try Email Marketing for free (FREE Trial - Email Marketing) with Ad Cat Media and Constant Contact. Through the middle of December, I'll offer this. Give it a try (FREE) and I will help you set up your first email (FREE). What is the ROI on (FREE)? Call me. We can talk.
