Tell me everything I need to know about you. What products or services do you
you can do for me? Keep it to one minute. 60 seconds. That, my friend, is the art of the “elevator pitch.” Do you have an elevator pitch?
Last week I went to a chapter meeting of Business Network International (BNI) with my friend and client Lyn Mabry. She and I work together on marketing her business, Living Spaces By Lyn. We had just completed a re-do of her website, www.LivingSpacesByLyn.com. Lyn was due for a 10 minute presentation to her BNI chapter. I promised to help her run the presentation on screen.
At the beginning of each BNI meeting, members are asked to present a 1 minute talk on their businesses. I listened in. These guys were really, really good. I left the meeting with a clear understanding of how I might be able to work with several people.
Later in the week, Lyn shared a blog post by Tania Zamorsky, a guest blogger for the site Women On Business. She wrote about “The Art of the Elevator.” If you’re in business, you owe yourself the opportunity to read the article. Click here.
We all meet briefly with other people many times a day. Not just in elevators but at the first face-to-face with a prospective client, at networking meetings, at business meetings, and at public functions. While some of these meetings aren’t appropriate to selling ourselves (I typically don’t pitch my rector or my brother-in-law when I see them), many are great opportunities for us to start a conversation that can ultimately be beneficial for our business. Typically, in this day of the 30-second TV commercial, the flashing block on the website and the tweet, we have just enough time to finish the elevator ride. That’s it.
Elevator pitches are not just for selling. The real advantage of having a good elevator pitch is about defining ourselves. They’re a means to clarify our own understanding about who exactly we are and what we offer in the way of relationships, products, and services. A well thought-out elevator pitch may even help us understand what we offer in the way of a friendship to someone else. When we understand ourselves, we understand what makes us special and what makes what we offer interesting to the other person.
Do you have an effective elevator pitch? Have you heard one recently that’s really, really good? Drop me a line. I’d love to read it.
(Note: If you need someone to stage your home, consult on interior design or to run a restoration project on a home, contact Lyn Mabry of Living Spaces By Lyn. You'll find more about Lyn on her website. Want a website or blog of your own? Drop me a line, too.)